Every purchase is a two-way process between a customer and a brand. For an ideology to be executed well or to be successful, it requires two parties with the same thought process. Most people will agree that we, as a society has to develop more sustainable ways to exist. This will also include how we produce and consume clothing, shoes, accessories and other textiles. Talking about sustainable fashion choices,
- For brands, this means creating clothes in a way which is most considerate to humanity and the environment. They aim to have a system which works without leaving a negative footprint.
- While talking about consumers, sustainable fashion choices mean thinking about what you buy, supporting the philosophies of comfort and sustainability.
The various factors that will positively affect the sustainable fashion scenario
Despite growing interest in sustainable fashion, people do not have a very clear idea about what exactly is sustainable fashion. It can be defined as clothing, shoes, accessories that are manufactured, marketed and used in the most sustainable manner possible, taking onto account environmental and socio-economic aspects.
- Slow Fashion/Timeless Designs: It is an environment friendly option with quality being the key factor here. One need to take out time to think about the clothing that suits your style and which you see yourself wearing for a long time.
- Fair Fashion: This ensures fair wages support in improving the workers’ quality of life. Many brands are consciously making fashion choices to support such causes and are thus, inculcating sustainable choices for a better future ahead.
- Pure Cotton/Natural Fabric: Clothes made from these saves us from pesticides. They are better for the health and land of the farmers as well. Such clothes require less and optimum usage of natural resources during production. Therefore, saving wastage and resorting to environment-friendly options.
- Local Production: Supporting local production minimise the carbon footprint. Garment transport puts out a huge amount of CO2 in the environment, which can be reduced by choosing local brands. Sustainable brands are majorly expressive about their production methods.
- On-Demand & Custom Made: This includes made-to-order or tailormade designs as per the clients’ choice and requirements.
Read More: How Sustainable Fashion is the Answer to Post Covid-19 World
All the forms stated above might not suit all people equally, as we all have different needs and preferences. Whether one prefers to renew their wardrobe often or more sporadically, The Meraki World helps you with important fashion choices while being fair, ethical and sustainable. Meraki is one of the leading brands with the design philosophy to create modern, classic pieces that defy trends and seasons.
Created for an urban environment, every design by them is beautifully designed to move with real life. The brand believes in sustainability, authenticity, creativity and simplicity. The wide range of their sustainable clothing includes comfortable designer tunics, modern long tops, long sleeves shirts for women, full sleeves shirts, dresses, pants, work-wear range, etc. for contemporary and independent women. The clothes are designed to fit well on various body shapes. Visit their website for your ultimate fashion guide to get your sustainable zing back.
Read Also: 5 Reasons to Choose Ethical & Sustainable Clothing
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