Fashion industry is a huge gimmick of changes and predictions. It comprises of various trends, styles and designs. Some of them became quite famous among the masses while some are not able to make much stir. Fashion trends are popular clothing and accessories at a particular duration of time. But from where do the trends come from?

Trend Forecasting

Trend forecasting is a prominent field in the fashion industry that revolves around predicting the future of a fashion market. It is concerned with predicting the upcoming fashion trends, which includes colours, styling techniques, fabric textures, and much more. They are meant to spark consumer demand. The fashion forecasters produce trend reports that product developers use to create new clothes and accessories for brands. 

Ways Fashion Brands Forecast Trends

The process is different for different brands, and it depends on the size of the company and its target market. The different ways used by the brands to forecast the fashion trends are: 

• With In-house Trend Forecasters: Many famous fashion brands are often vertically integrated and do their trend forecasting in-house. This allows the fashion forecasters to work directly with product development teams to create new products.

• With a Trend Forecasting Agencay: The brands that are not vertically integrated use the help of experts of trend forecasting agencies. These companies produce trend research reports for a fee.

• By Going to Fashion Shows: Much before the rise of the internet, trend forecasters achieved most of their research at fashion shows. There they noted many promising looks and then brought that information from the catwalk to fashion magazines and chain-store product developers. This is known as “top-down” forecasting. 

• By Looking to Influencers: Today, trend forecasters are more likely to look at influencers, street style, and blogs for information on the latest trends. This is called “bottom-up” forecasting, and it involves closely monitoring a target market to predict demand for future trends.

• By Taking the Cue From Other Industries: Independent fashion curators create mood boards based on art, film, and nature to inspire their unique collections. 

Most trend forecasters rely on a combination of “top-down” and “bottom-down” forecasting, plus the intimate knowledge of the fashion scene and personal intuition to make predictions about the future of fashion. 

Meraki is one of the leading brands with the design philosophy to create modern, classic pieces that defy trends and seasons. The motto is to design true patterns always to shine through. Meraki’s expert team of inspired and passionate individuals foster creativity, innovation and entrepreneurial spirit. All of them brings a wealth of experience from some of the most formidable fashion brands in the industry. One can find a wide range of linen shirts for women, pure cotton dresses, jumpsuits, etc along with footwear and handbags for women. Their brand is well known for formal and casual wear as well, which includes exclusive linen shirts for women. One must visit their website for the best women clothing line option.

With the better part of the year gone being at home, this title may seem a little unusual. The major trends have been influenced and coordinated with the ease and comfort of being at home. Working from home has become the commonest form of working routine for the major population. This also implies that getting ready and trying out new outfits every day has taken a backseat for most and they prefer being in something which is wearable yet presentable for webinars and web-meetings.

So, talking about fashion trends, the office suits, crisp sarees, workwear, etc. have been replaced with clothes that are comfortable and classic for home wear. The 4 major trends that have seen a tremendous rise in this lockdown are:

• Natural & Sustainable Wear: With the pandemic, work from home, and vocal for local campaigns, everyone has become more conscious of natural and sustainable fabrics and textures. They are not only more comfortable and easier to wear but also promotes Indian weavers and artisans. They are environment friendly and reduces our carbon footprints as well. 

• Colour Explosions: Most of the time being at home and attending the meetings and calls through videos, people mostly prefer subtle and elegant color palettes. More peaches, violet, creams are in the preferred list of colors in the wardrobe. Refreshing, breezy, and feminine, pastels are indulgent this year. 

• Comfortable Clothes: All the workwear has taken a back seat in the closet, and comfortable daily wear has taken the front seat. Jumpsuits, midi dresses, shirt dresses, linen trousers with boxy tops, and popover tops have become the most wearable choice of clothes during this lockdown. Refreshingly crisp and inherently classic, comfortable clothing has officially made an enormous presence this year.

• Cotton & Linens: Cotton & linen wear have become one of the most preferred choices of fabric in clothes for all. Detailed with tasteful patterns and textures, these fabrics have made the most gorgeous entry in everyone’s closet. They are all that you need to make your look classic & elegant.

The Meraki World seeks to reduce pressure on resources in order to restore the balance between people & the planet in regards to fashion. They produce great designs, made to fit both our bodies and our lives. Adaptable and interchangeable, their clothing prevails with timeless grace and artful expression. The purpose of the brand is to inspire simplicity and creativity to delight the spirit and simplify life. They have an extensive range of dresses, tunics tops, jumpsuits, shrugs, jackets, and various styles of tops. Visit their website for more details of clothing and interesting buying options.